Crafting Success: Joinery Coach Bruce Poling's Path to Business Excellence
Welcome to Verify In Field: The Millwork Podcast! In today's episode, host Jacob Edmond sits down with special guest Bruce Poling, the director of the Joinery Business Podcast. Bruce shares his journey from running his own cabinetry business in Canada to becoming the founder of the Joinery Coach in Australia. He discusses the challenges he faced, the importance of maximizing machinery uptime in manufacturing, and the nine foundations that every business should focus on. The conversation delves into marketing strategies, the value of niching down, the future of joinery coaching, and much more. Join us as we gain valuable insights into the world of millwork and joinery from Bruce Poling’s wealth of experience and expertise.
About Our Guest:
Bruce Poling is a skilled tradesperson who started his career as a cabinet maker. However, he soon realized that he wanted more out of life and decided to start his own business in Adelaide, Australia. Unhappy with being employed, Bruce sought to create the future he desired and took business courses to equip himself for entrepreneurship. This decision set him on a path to becoming a successful business owner and achieving the life he had always wanted.
What You’ll Learn
The journey of Bruce Poling, from starting his own cabinetry business in Canada to becoming the director of the Joinery Business Podcast in Australia.
How Bruce Poling utilized business courses and funding through the Niche Scheme to start his first business.
The impact of 9/11 on Bruce Poling's cabinet-making business in Canada and the subsequent decision to sell the business and become a consultant.
The importance of maximizing machinery uptime in manufacturing to ensure return on investment.
The concept of the Ninth Foundation and the evolution of sister companies, the marketing joint, and JME Joinery Manufacturing.
The challenges and strategic approach to marketing for joiners and mill workers, including the difference between hunting and attracting clients.
The emphasis on creating a marketing process and system to influence leads and drive more work.
The nine foundations of every business that the Joinery Coach focuses on, which include analyzing financial numbers, improving time and resource usage, developing branding and marketing strategies, and more.
The Joinery Manufacturing Excellence Program and its focus on lean manufacturing methodologies and efficiency gains.
The GPS program, tailored to each client, designed to help businesses identify their current position and map out a destination, enabling them to achieve their specific goals.
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