Maximizing Growth Strategies for Contractors With Khalil Benalioulhaj
To stay ahead of the game, it is crucial for contractors to maximize their growth strategies. Contractors can position themselves as trusted partners that regularly produce great results by speaking to their customers needs, utilizing the right tools, and having systems in place to keep everything organized. This not only leads to business growth, but it also develops a solid reputation within the industry as dependable experts.In this episode, we’re excited to have Khalil Benalioulhaj, founder of Benali and co-host of The Cashflow Contractor Podcast. He has extensive experience with strategic marketing and sales strategies. He leads us through the Storybrand Brandscript and stresses the value of speaking to your customers needs. He talks about CRM, having systems in place, and why you need to stop working “IN” your business now! There's a lot to unpack, and you don't want to miss out on anything!
About Our Guest:
Khalil is an entrepreneur with a proven track record of transforming businesses through strategic marketing and sales initiatives. With over eight years of experience in growing successful ventures, Khalil has helped drive over $250 million in sales for small and medium-sized businesses (SMBs). Through Benali, Demandcast, and Business Growth Kits, Khalil's businesses offer expertise in messaging, branding, web development, software implementation, content strategy, and podcast production.
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Quotable Moments from the Show:
• "Rather than you trying to be the hero that saves the day, let your customer join their story and their conversation and let them. Be the hero. And you're just the one that's helping them along the way to achieve their goals." - Khalil Benalioulhaj
• "It's not really how good the tool is. At the end of the day, it's how good is the person using the tool and how good are the behaviors that they have with using it." - Khalil Benalioulhaj
• "If you're going to really grow your business, if that's your vision and you've really outlined where you want to go and how you're going to get there, then your job as the business owner is not to be "in" the business. Your primary obligation as that business owner is to be focused on building systems that your team can then be trained on and can execute regularly and then hiring great people to fill those roles and to do an excellent job at running those systems." - Khalil Benalioulhaj
• "I see a lot of contractors struggle is the getting past where they are the salesman, the project manager, the estimator, everything for the business. Being able to scale means bringing on a team and people to help you and having those tools makes it possible to do that." -Jacob Edmond
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