Shaping the Future of Millwork: Insights from Diego Piersanti of Ferwood
In this episode, we sit down with Diego Piersanti, a seasoned professional in the woodworking machinery industry. Host Jacob Edmond dives into Diego's experiences across both European and US markets, uncovering the nuances of the millwork industry and the challenges and opportunities it presents. Diego vividly outlines his journey from a young enthusiast in Italy to his current role at FerWood, a company specializing in used woodworking machinery. The conversation explores FerWood's white glove services, customer-focused solutions, and the ever-evolving landscape of the millwork industry. Join us as we explore the world of machinery, market dynamics, and the passion driving innovation in millwork.
About Our Guest:
Diego Piersanti is a forward-thinking professional in the equipment disposal and replacement industry. With a keen understanding of the importance of timing, Diego emphasizes the need to plan ahead when disposing of or replacing equipment. His expertise lies in maximizing the value of equipment by taking action at an earlier stage, rather than waiting until it is too late. Diego's insights and proactive approach have proven beneficial for his clients, ensuring that they get the most value out of their equipment. He is a valuable resource for anyone looking to make the most of their equipment investments.
What You’ll Learn
1. The differences in the machinery industry between the US and Europe, including regional market differences and logistical challenges.
2. How FerWood coordinates sales and finds machinery for clients, serving as a liaison between buyers and sellers.
3. The importance of proactive communication and developing partnerships to match clients with new opportunities.
4. Challenges faced in the US market, including logistics and educating customers about the speed and availability of used machinery.
5. Success stories involving major corporate clients and assisting small companies with their first level of automation.
6. Changes in the millwork industry expected over the next five to ten years, including the division between minimal, mass-manufactured furniture and bespoke, craftsmanship-focused pieces.
7. The move towards frameless cabinets in the industry and the importance of precision and design engineering.
8. FerWood's role in assisting customers with disposing of machinery and maximizing sale value, including refurbishing used machinery.
9. Differences between the millwork markets in the US and Europe, such as scale, types of customers, and material focus.
10. FerWood's services, including selling refurbished machinery, as is machinery, and upgrading and modifying machinery to meet customer needs.
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