May 14

Crafting Success: The Family Formula Behind Rise Up Label

In this episode of Verify In Field, host Jacob Edmond sits down with the family team behind Rise Up Label—founder Brad Klingman and his daughters Kalli and Hannah—to explore how a simple but powerful solution is changing how cabinet and millwork shops manage labeling.

With decades of experience and a heart for service, Brad shares the story of how Rise Up Label was born from a real need in the woodworking industry: finding labels that stick when they’re supposed to and come off clean every time. Alongside Kalli and Hannah, who are bringing modern marketing energy to the business, the Rise Up team is showing how a small family company can make a massive difference.

About Our Guests

Brad Klingman started in the paper and forms business in the 1990s, supplying everything from office products to labels. Over the years, he became a trusted solutions provider for cabinet shops and millwork companies needing better label performance—especially for wood surfaces that require clean removability for finishing. In 2019, Brad launched Rise Up Label, focusing exclusively on creating high-performance, residue-free labeling solutions for the woodworking industry.

Today, with his daughters Kalli and Hannah leading marketing, customer engagement, and business development, Rise Up Label is expanding rapidly across North America and beyond—while staying true to their small business values of integrity, service, and relationship-building.

What You’ll Learn in This Episode

  1. The Origin of Rise Up Label
    How Brad’s decades of experience in paper and labeling products led to discovering a critical need—and creating a cleaner, more efficient labeling solution for woodworkers.
  2. Why Traditional Labels Fail Woodworkers
    Brad explains how standard “removable” labels often fuse with wood surfaces, causing tearing, adhesive residue, and costly rework—and why Rise Up’s Rise Clean technology outperforms them.
  3. The Real Cost of Bad Labels
    Learn how sticky residue removal can cost shops $2–$7 per part in labor and materials—and how solving this issue can dramatically boost efficiency.
  4. The Secret Behind Rise Clean Technology
    It’s all about the adhesive—and the paper! Rise Up Label’s unique combination ensures labels stay put when needed but lift off easily without leaving a trace, even after years.
  5. More Than Just Labels
    Rise Up doesn’t just sell a product—they consult with shops to optimize label placement, printer setups, and even custom label designs to maximize shop efficiency.
  6. Innovation with Paint Mask Labels
    Brad introduces their clear multi-layer label, designed for parts that go through staining and painting while preserving key identification info without needing to reprint.
  7. Scaling Up Through Social Media
    Hannah shares how their leap into Instagram, LinkedIn, and Facebook helped them connect with woodworkers globally—and why even old-school industries can thrive online.
  8. Building a Family Business with Values
    The Klingman family’s approach focuses on long-term relationships, excellent service, and treating every client—big or small—with equal importance.
  9. Rise Up’s Global Expansion
    As international shops discover the power of clean labels, Rise Up Label is gearing up for worldwide growth, including international shipping and partnerships.
  10. The Future of Labeling in Woodworking
    With continuous improvement, new product lines, and smarter solutions in the pipeline, Rise Up Label aims to eliminate sticky problems from the woodworking industry for good.

Where to Learn More

Explore Rise Up Label’s solutions, request samples, or connect directly:

Final Thoughts

As Brad says, “First you serve the people, then you serve the product.”
Rise Up Label isn’t just about solving a technical problem—it’s about making life easier, cleaner, and more efficient for cabinet shops, millworkers, and manufacturers around the world.