On this episode of Verify In Field: The Millwork Podcast, our host Jacob Edmond is joined by Christian Smedberg, a marketing expert in the millwork industry. Christian shares his insights on the importance of marketing and sales collaboration, the need for accurate information for sales teams, and the challenges faced by the woodworking industry. He also discusses the impact of the pandemic on the industry and the shift towards digital marketing strategies. Tune in to learn more about the evolving landscape of millwork marketing and how companies can adapt to meet the changing consumer expectations.
About Our Guest:
Christian Smedberg found his passion for the woodworking industry while working in a manufacturing shop to pay off student debt during college. With no prior experience, he quickly fell in love with the process of creating something valuable from raw materials. Now, after around 20 years in the industry, Christian still adores every minute of it. Woodworking is not just a career but his true calling.
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What You’ll Learn in Today’s Episode:
- The importance of understanding and solving the target audience’s problems in marketing.
- The need to have a clear purpose and goals in marketing.
- The value of taking action and putting imperfect marketing strategies out there, rather than waiting for perfection.
- The significance of having knowledgeable salespeople who understand product details and specifications.
- The role of technology, such as mobile apps, in providing sales teams with accurate and accessible product information.
- The importance of efficient marketing to enhance the sales team’s job and improve customer experience.
- The need for the woodworking industry to embrace technology and modern marketing methods.
- The significance of understanding the audience and their buying journey in marketing for this industry.
- The importance of collaboration between sales teams and operations to ensure accurate estimation and provide desired products.
- The impact of the pandemic on the millwork industry and the shift towards digital marketing and video content.
Ideas Worth Sharing:
- The Importance of Taking Action in Marketing: “You cannot get paralyzed trying to figure it out and do nothing. That’s best to you. Just put something out there now. You don’t have to put all this thought and strategy into it because more than likely, what’s gonna happen is come Tuesday, you’re gonna be like, you know what? I found out that I don’t have time to market. No. Yes, you do. You just don’t have time to market perfectly. But you do have time to market. So, don’t let Perfect get in no good. Right?”— Christian Smedberg
- The Importance of Equipping Your Sales Team: “Part of marketing is the less creative, the less sexy part, which is in your sales team, in the with the data and the information that they need, when they need it, and how they want it. That is I think we forget about that a lot.”— Christian Smedberg
- The Benefits of the Woodworking Industry: “I just can’t speak enough about the woodworking industry and how it is a clean honest industry, meaning that we get to work with a resource that is one of the most amazing resources on planet Earth. We get to see the products that we create at the end of the day. There’s, like, different steps. It’s just a clean honest satisfaction that you get from being in an industry and I hope that everyone who’s in the woodworking industry understands how great and how lucky they are.”— Christian Smedberg
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