We’ve got Eric Marshall, a true industry legend, sharing his wisdom and experiences with host Jacob Edmond. They dive into the challenges of the commercial millwork industry, the differences between the closet and millwork mindsets, and the importance of understanding consumer needs.
Eric’s journey from building a million-dollar company to now traveling internationally to share his expertise, all while battling stage four cancer, is truly inspiring.
Get ready to learn how to take your closet showroom from cluttered to classy with Eric Marshall’s invaluable insights.
About Our Guest:
Eric Marshall spent the first 20 years of his career at California Closets, where he had the opportunity to travel to various locations, open stores, and develop product lines. He gained experience in installation sales, production management, manufacturing, and even managed a store in Los Angeles. When the company was sold in 1990, Eric continued working in the closet industry for the founder of California Closets at another company. Throughout his career, Eric has been dedicated to the development and success of the closet industry.
What You’ll Learn
1. The challenges and differences between the commercial millwork and closet industries.
2. Eric Marshall’s personal and professional journey, including his battle with cancer and his transition to coaching and speaking about closets and woodworking.
3. The importance of being open to learning from outside industries when it comes to business and sales strategies.
4. The emphasis on making money to support lifestyle and family while working in the millwork and closet industry.
5. The value of providing functional and upgraded products in the woodworking and closet industry.
6. A specific example of California Closets’ success in increasing sales and the value of laundry rooms in the closet industry.
7. The mindset differences between commercial millworkers and those in the closet industry.
8. Understanding consumer needs and desires, particularly how functionality and lifestyle benefits drive purchasing decisions.
9. The potential for increased profits and a better lifestyle through selling upgrades and giving back to the community in the closet industry.
10. Where to find additional resources and training, such as the Closet Training Institute, for incorporating closet design into businesses and maximizing profits.
More from our Guest:
- Eric Marshall: LinkedIn
- Closet Training Institute: closettraininginstitute.com
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